An article cover introduces a piece of writing. It should communicate the topic without depending on the reader seeing a very wide profile layout. A personal background or company Page cover may contain the right brand colours but have the wrong composition for an article. Start with artwork intended for the article rather than repurposing a shallow banner blindly.
This page uses our 1920×1080 bounding box as a convenient starting export while preserving the original image proportions. It is not an asserted LinkedIn article requirement. Check the current article editor for its preferred shape, crop preview, and accepted file size before finalising the design.
Choose a main subject that remains meaningful if the editor trims a little from an edge. Photographs, simple illustrations, and a clear central idea are easier to adapt than posters packed with small text. Your headline already exists as real article text, so the cover does not need to carry a duplicate paragraph to explain the piece.